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Fundamentals of Marketing

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As we move through the early 1980s, the socioeconomic setting is different from what it was 10 or 20 years ago. Today both our economic growth rate and our birthrate have slowed down. We are faced with the soaring cost of energy, the constant threat of high inflation, and increased government regulation. Some industries face intensive foreign competition, and other industries have to contend periodically with shortages. People's values are changing. There is a growing demand for a better quality of life. We are concerned about our social and physical environment.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 STA f

Penerbit

London : McGraw Hll., 1981

Deskripsi Fisik

xvi, 604 hlm,;23 cm.

Bahasa

English

ISBN/ISSN

0-07-060891-1

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Edisi Keenam

Subjek

Fundamentals of Marketing

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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