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Analysis For Marketing Planning

Lehman Donald R. - Nama Orang;

This book evolve from a given at the Columbia Business School called Marketing Planning and Strategy. In the mid 1970s, the marketing faculty at Columbia realized that traditional marketing management courses in business school curricula were fine for preparing MBA students for senior-level marketing positions, but did not equip them with the tools necessary for first jobs with such titles as assistant brand manager or assistant account executive."""

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S199202900

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Judul Seri: -
No. Panggil: 658.8 LEH a
Penerbit: Homewood llionisI : BPI IRWIN., 1988
Deskripsi Fisik: x,174 hlm,;23 cm.
Bahasa: English
ISBN/ISSN: 0-256-05783-4
Klasifikasi: 658.8
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Subjek: Analysis For Marketing Planning
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