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Study Guide to Accompany Marketing
This guide is designed to give you, the marketing student, every advantage in mastering the concepts presented in Marketing by Eric N. Berkowitz, Roger A. Kerin, and William Rudelius. Used as a comparison text, this study guide will provide you with a competitive edge by identifying and organizing the most important terms, concepts, and applications in an interesting, concise, and educationally sound manner. If used properly, the study guide should actually reduce the amount of time needed to study for your exams.
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