Our Objective is for this book to provide a flexible and helpful set of teaching and learing materials. We have included clippings (articles) on a wide varietly of topics. The clippings deal with consumer products and industrial product, goods and services, new developments in marketing as well as traditional issues, and large well known companies as well as new , small ones.
We developed this set of marketing clippings from popular business publications to accompany our texts the new 1o th edition of basic marketing and the 4 th edition of essentials of marketing.""