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Marketing management: international edition

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This textbook evolved as a result of 20 years of teaching undergraduate and MBA courses in marketing management at the university of waiikato, a small teaching oriented business school in new zealand and the ohio state universty,a large research-oriented business school.The book is designed and written to add value to a senior undergraduate marketing management/strategy courses and first-and second-year MBA marketing management/strategy courses taught at both small and large universities.It is also written for marketing management/strategy courses taught for engineers and industrial design student.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 DIC m1

Penerbit

orlando, florida USA : the dryden press., 1994

Deskripsi Fisik

642 hlm, 22X25 cm

Bahasa

English

ISBN/ISSN

0-03-096847-X

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

manajemen

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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