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The 50-plus market

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Challenging marketing's core assumptions about the effects of ageing on consumer behaviour, the 50-plus market provides a fresh approach to the way companies interact with their older customers.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 STR t1

Penerbit

united kingdom london : kogan page., 2005

Deskripsi Fisik

xiii, 299 hlm, 16X25 cm

Bahasa

English

ISBN/ISSN

0-7494-4258-1

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

manajemen

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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