Didalam buku ini dibicarakan manajemen pendidikan nasional yang sistematis dan terpadu. Gagasan-gagasan yang dikemukakan selain bersifat filisofis juga menyangkut masalah yang bersifat praktis, mengingat perlunya manajer-manajer pendidikan yang terampil agar mampu menghadapi masalah yang serius yang timbul ditengah-tengah masyarakat dan mampu menanggulanginya dalam rangka pembangunan jangka pan…
This book is the first marketing approach to human resource management.written from a policy perpective,it provides essential insights into the way top management really thinks and operates,and shows human resource managers how to build a credible corporate image and effectively market their department within the organization.
Para perilaku dewasa ini dituntut untuk mempelajari dan memahami faktor-faktor yang menyebabkan terjadinya perubahan dalam perilaku organisasi, dan di samping itu mereka perlu pula mengetahui aneka macam cara untuk menyebabkan timbulnya perubahan dalam perilaku organisasi sesuai dengan perkembangan-perkembangan baru yang terjadi dilingkungan dunia usaha.
Challenging marketing's core assumptions about the effects of ageing on consumer behaviour, the 50-plus market provides a fresh approach to the way companies interact with their older customers.
Some books on entrepreneurial endeavors contain a few business plans. most contain none. this book contains 9 outstanding business plans for new businesses that provide services. A companion book, model business plans for product businesses, features 9 plans that are suitable for businesses selling a product. whit this book and its companion, you should be able to find a plan that fits your nee…
This textbook evolved as a result of 20 years of teaching undergraduate and MBA courses in marketing management at the university of waiikato, a small teaching oriented business school in new zealand and the ohio state universty,a large research-oriented business school.The book is designed and written to add value to a senior undergraduate marketing management/strategy courses and first-and se…
What is consumer behaviour? why should we study it? do marketing managers actually utilise knowledge about consumer behaviour when they are developing marketing strategies? how can we organise our knowledge of consumer behaviour in order to apply it more effectively.
There have been many interesting and important developments in the subject of corporate strategy during that time. Equally important has been the vestly increased recognition of the importance of the subject to practising managers in both the public and private sectors.
These models are the result of NLP technology, not NLP itself. the NLP procces creates the models. in this decade we have taught more than five thousand people to use these models of excellence.
Marketing plays an essential role in all our lives. all australian and new zealanders are consumers and so are the pivotal point of the marketing process. for those who work in private sector organisations, marketing is an obvious key function in the business.